WEBPilot is being built in stages. Below is everything planned for the platform, with a label showing what you can use today and what is still in development. We would rather be clear about this than promise features that don't exist yet.
Available now In development
Visitors, sessions, pageviews and engagement for each website, with daily, weekly and monthly views. The aim is a report you can read in two minutes, without hunting through menus.
How many people are on your site right now, what they are reading and where they came from. Handy during launches, newsletters and live campaigns.
Each visit classified as organic search, paid, direct, referral, social or e-mail, with the referring website when the browser provides it.
Links tagged with UTM parameters are grouped by campaign, source and medium, so you can put two campaigns side by side and see which one brought more visitors.
Register every website you look after under one company account. Each one has its own domain, main language, time zone and tracking ID.
A record of what was done on each website: SEO changes, new content, ads, social media and technical work. Each entry has a date, category, description, optional cost and notes.
Compare any period with the previous one or with the same period last year, and see how traffic evolved since you started tracking.
Periodic summaries for each website, written to be sent to a client, a manager or a partner without extra editing.
Count the actions that matter for your business, such as form submissions, sign-ups, clicks on a WhatsApp button or completed purchases.
An e-mail when traffic falls or rises far outside the usual range, or when a website stops sending data.
Your account, your websites and your strategy log can be set up today. Everything else will appear in the same dashboard as it is released.