Practical guides on website analytics, traffic sources, SEO and campaign measurement. Written to be applied, whatever tool you use.
What an analytics SaaS tool is, how it compares with self-hosted analytics and which criteria to use when choosing one, from privacy and data ownership to pricing and multi-site support.
There are several kinds of analytics tools, and each answers a different question. See what they are, when each one makes sense and how to avoid paying for data nobody uses.
What data analytics SaaS tools are, which types exist and how small and mid-sized companies can put together a lean set of cloud analytics without paying for things they won't use.
What a digital marketing agency really delivers, which services make sense for where you are and how to evaluate its work in the first months without relying only on the agency's own report.
What an inbound marketing agency is, when it makes sense to hire one, how content, lead capture and nurturing work together and how to measure the funnel with data from your website.
A guide to hiring a marketing company without regrets. The types of companies, what to ask before signing, how to agree on goals and how to follow the results on your own website.
What a digital marketing agency specialized in SEO does, how to choose a good one, which promises to avoid and how to measure the results of its work with data from your own website.
Which metrics a SaaS business needs to track, from the first website visit to the subscription renewal, how to organize that data without overcomplicating it and where website traffic fits in.
Website monitoring is more than knowing whether your site is up. Learn the four areas worth watching (availability, speed, traffic and changes) and how to set up a simple routine.
