Articles on conversion tracking and the metrics that really matter to know whether your website is meeting its goal, beyond the number of visits.
Which metrics a SaaS business needs to track, from the first website visit to the subscription renewal, how to organize that data without overcomplicating it and where website traffic fits in.
Analytics tools show dozens of numbers. These are the ones that support real decisions, how to read them, and the popular metrics that are easy to misinterpret.
A website can get plenty of traffic and still produce no leads, sales or sign-ups. That's why tracking conversions matters as much as tracking visits. The articles in this category explain how to define what counts as a result on your site and how to measure it consistently.
We cover the metrics that help answer whether the website is doing its job, and also the ones that look important but say little when viewed on their own.
For anyone who needs to show the return on the website and on campaigns: business owners, marketers and agencies. The concepts apply to online stores, service websites, blogs that capture leads and product pages.
Before configuring any tool, write down in one sentence what your website needs to achieve. From there it's much easier to choose what to measure and what to ignore. Then, whenever you change something that may affect conversions, such as button copy or the number of fields in a form, write down the date.
WEBPilot keeps that history of changes per website, so you can relate each change to how results evolve. Learn more about traffic analytics in WEBPilot.
