Marketing strategies for people who manage one or many websites, how to build a traffic monitoring routine and keep a history of what was done on each one.
A guide to hiring a marketing company without regrets. The types of companies, what to ask before signing, how to agree on goals and how to follow the results on your own website.
A simple monitoring plan for any website: goals, a small set of metrics, a review routine, alerts that matter and a record of actions that turns data into decisions.
For agencies, freelancers and companies with several brands. How to organize monitoring across many websites without losing track of what changed on each one.
Many marketing strategies fail not because they're bad, but because nobody follows them up. One action is launched, others follow and, months later, nobody remembers what worked. The articles in this category help you build a monitoring routine that turns every action into something you learn from.
We cover how to put together a traffic monitoring strategy, with defined indicators and frequency, and how to organize the work when you manage several websites at once, whether as an agency, a freelancer or a company with more than one brand.
For people who need to plan and report: marketing managers, agencies with several clients, consultants and business owners with more than one website. The articles favor simple processes that can be kept up even with little time available.
Set aside a fixed time each week to check the same indicators and note what changed on each website. Over time, that record reveals patterns no single report shows, such as which kinds of actions tend to bring results and which make no difference.
WEBPilot was designed for exactly this: bringing several websites into one dashboard, each with its own strategy history. See how strategy tracking works.
