Traffic Sources
Website Traffic Analysis: How to Do It in Practice, Step by Step
A simple weekly routine for analyzing your website traffic, understanding where visits come from and what they do, and turning the numbers into decisions.
Articles
Practical guides on website analytics, traffic sources, SEO and campaign measurement. Written to be applied, whatever tool you use.
Marketing Strategies
How to Build a Website Traffic Monitoring Strategy
A simple monitoring plan for any website: goals, a small set of metrics, a review routine, alerts that matter and a record of actions that turns data into decisions.
Website Optimization
How to Measure the Impact of Website Changes
New homepage, new prices, new content. A practical method to find out whether a change helped, hurt or did nothing, without a data science team.
Conversion Tracking
Website Analytics Metrics That Actually Matter
Analytics tools show dozens of numbers. These are the ones that support real decisions, how to read them, and the popular metrics that are easy to misinterpret.
Digital Marketing
How to Use UTM Parameters to Track Campaigns
What each UTM parameter does, a naming convention that keeps reports clean, examples for email, social and ads, and the mistakes that break campaign tracking.
Website Optimization
Why Website Traffic Drops and How to Investigate It
A step-by-step method to investigate a traffic drop, starting with tracking problems and moving on to sources, pages, search changes and your own recent actions.
Marketing Strategies
How to Monitor Multiple Websites in One Dashboard
For agencies, freelancers and companies with several brands. How to organize monitoring across many websites without losing track of what changed on each one.
Website Analytics
What Is Direct Traffic in Website Analytics?
Direct traffic is not just people typing your address. Learn what really ends up in this group, why it can grow suddenly and how to make it smaller and more useful.
Google Ads
How to Track Google Ads Campaign Performance
Clicks and impressions are the easy part. Learn how to connect Google Ads spend to what visitors do on your site, and how to avoid the tracking gaps that hide real results.